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What is the process to self-publish a book?

It’s great to know that you are interested in self-publishing. This is how we started. The advantage to this type of publishing is that it gives you full control over your book—creative, financial, and marketing. Here’s a step-by-step guide to walk you through the full self-publishing process, especially helpful if you’re using platforms like Amazon KDP, IngramSpark, or others.

STEP-BY-STEP SELF-PUBLISHING PROCESS

1. Write and Edit Your Manuscript

  • Outline your book: Plan chapters and content flow.

  • Write the first draft: Focus on completing it without perfecting.

  • Revise and self-edit: Tighten content, fix structure, clarify ideas.

  • Hire an editor: Consider developmental, line, and/or copy editing for quality.

2. Format the Manuscript

  • Interior formatting depends on the format (eBook, paperback, hardcover):

    • Use tools like Atticus, Vellum (Mac only), or Reedsy’s free tool

    • Set proper trim size (e.g., 6”x9”), margins, and fonts

    • Insert front and back matter (TOC, acknowledgments, author bio)

3. Design the Book Cover

  • Hire a professional designer or use tools like Canva, BookBrush, or Fiverr

  • Include front, spine, and back cover for print books. Get a cover made for an audiobook as well.

  • Follow KDP/IngramSpark specs for bleed, barcode placement, and resolution

4. Get an ISBN (International Standard Book Number)

  • Amazon KDP offers a free ISBN (only for use on Amazon)

  • Or buy your own via Bowker (U.S.) for broader publishing control

  • Use different ISBNs for each format (ebook, paperback, hardcover)

5. Choose Your Publishing Platforms

Here are your main options:

Platform Best For Notes
Amazon KDP eBooks + paperbacks Free, wide reach, print-on-demand
IngramSpark Wider distribution (libraries, bookstores) Set up fees, more control
Draft2Digital Aggregated ebook distribution Easy interface, royalty split
Barnes & Noble Press Nook + print Good for U.S. market

6. Upload Your Book

  • On Amazon KDP:

    • Set book details: title, subtitle, keywords, categories

    • Upload formatted interior and cover

    • Set pricing and royalty options (usually 35% or 70% for Kindle)

    • Order a proof copy before going live

7. Launch and Market Your Book

  • Build an audience (email list, social media, website)

  • Use Amazon ads or platforms like Facebook Ads

  • Encourage early reviews via ARC (advanced reader’s copies) readers or influencers

  • Consider book promos (e.g., BookBub, Freebooksy)

8. Monitor Sales and Optimize

  • Track performance using KDP Reports or tools like BookReport, Publisher Champ or Publisher Rocket

  • Update keywords, categories, and description to boost discoverability

  • Keep marketing consistently and write more books!

📚 Optional But Valuable:

  • Create an audiobook (via ACX or Findaway Voices)

  • Publish in multiple languages

Create a companion journal, workbook, or course

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